M6toll launch campaign to encourage women HGV drivers

The HerGV campaign will run until September 2017 and will see one lucky female winner benefit from a prize package of up to £3,000.

M6toll launch campaign to encourage women HGV drivers

Midland Expressway Limited, the operators of the M6toll, have today launched a national campaign to encourage more women to join the haulage profession and become HGV drivers. The campaign, titled ‘HerGV’, launched at this year’s Commercial Vehicle show at the NEC, in partnership with the Road Haulage Association (RHA) and Pertemps. Female motoring journalist, TV presenter and Le Mans driver Rebecca Jackson and celebrity trucker Kara Rouse will be representing the initiative as campaign ambassadors.

The HerGV campaign will run until September 2017 and will see one lucky female winner benefit from a prize package of up to £3,000, including HGV driver training, courtesy of Pertemps, and a work placement at a haulage company local to the M6toll road. Entrants are encouraged to post a short video to the campaign’s website (her-gv.co.uk) stating why it’s their ambition to pursue a career in the haulage industry.  From there a panel of industry experts will shortlist a group of finalists who will be invited to a family fun day, where the winner will finally be selected.

James Hodson, director of motorway operations & facilities at the M6toll said, “We at the M6toll (Midland Expressway Limited) are only too aware of the current driver shortage being experienced within the haulage industry. Women are grossly underrepresented and the industry definitely needs to be more proactive when it comes to encouraging women into the profession.  It is for this reason that we have launched the M6toll HerGV competition in partnership with the RHA – through our campaign we hope to highlight to women that there are lots of benefits to having a career as a HGV driver including, an attractive salary and flexible working hours.  We hope that the HerGV campaign encourages women from all walks of life to apply for our competition.”

Campaign ambassador Rebecca Jackson said, “I’m thrilled to be spearheading the HerGV campaign and will be working closely with M6toll and the RHA to address the underrepresentation of women in the haulage industry. I understand what it’s like for women embarking on a career in a male dominated environment, through my own experiences as the owner of an automotive sales business and as a racing driver.  Helping inspire women to consider driving as a career, whether it is in a lorry or any other form of transport, is something that is high on my agenda. I am proud to be an ambassador for women all over the UK looking to ‘take on the boys’ and demonstrate that women can also succeed in the haulage and transport industry”.

Government statistics show that by 2022, the HGV industry needs to recruit 1.2 million more people in order to maintain growth. The M6toll, together with the RHA and training providers Pertemps believe that recruiting more women is the answer to the haulage industry’s recruitment gap, and hope that their latest campaign will encourage more women to consider the profession.

To find out more about the HerGV campaign, visit http://her-gv.co.uk/

Her GV

2 comments so far

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